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Wednesday 14 December 2016

African Model Mimic Major Fashion Ads To Campaign Against Racial Disparity

African Model

A Liberian-born model, Deddeh Howard has set up a project tagged 'Black Mirror' in which she portrays exact poise of famous white models in order to challenge lack of black models in the fashion advertising.

"We live in a globalized world with many interracial couples producing mixed babies. Why can't the big brands bot embrace our diversity more and give all of us visibility? Howard asks.

Deddeh questioned why fair white models are easily preferred in major modeling brands than their black counterparts. By replicating photos of popular brand shoots such as Dolce & Gabbana, Chanel etc... she campaigns against racial disparity among models worldwide.
Speaking about the project, the US-based model talked about her bitter experience as one who has been rejected due to her dark skin. Deddeh expressed hope that her campaign will inspire a rethink about black models and others from countries around the world, in the fashion industry.
"For this project I decided to re-shoot several of the inspiring and famous campaigns out there and try to show what they could look like with a black model,” she wrote.“I hope this project can help to bring awareness back to the positive side of black people. Unfortunately we are rarely shown in a positive light in the media, but can see countless times when yet another black person gets shot or arrested."
The project posted on Instangram garnered tremendous responds which Howard confessed she wasn't expecting.
African Model

"It almost seemed it started a movement" she said 
This might as well be the big break Howard has been waiting for since the post went viral on popular media outlet around the world including Yahoo, Good Morning America and published in almost every websites.


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